Audience 1
Parents of Class 9 to 12 students
- They need
- Proof their child will get real attention, not sit at the back of a batch of 200.
- They worry
- Every class promises toppers. Which one actually teaches?
Case study 01 / 05IIT-JEE coaching
Adventure IIT
A coaching institute that sounds like its teachers, not like every other JEE class in Pune.
Sample story: year, services and text to be confirmed
In 20 seconds
- The problem
- Parents comparing JEE classes in Pune saw the same promises everywhere.
- What we did
- We led with the questions parents actually ask, wrote the page around the small-batch method, and set up Google Business Profile and local search so the institute shows up for coaching searches near Pune.
- The result
- A site that explains the method in the first scroll and gives every visitor one clear next step: call, WhatsApp or visit.
01Context
Adventure IIT is an iit-jee coaching in Pune. Parents comparing JEE classes in Pune saw the same promises everywhere. Adventure IIT teaches in small batches with IIT alumni, but the old site buried that under generic banners.
02Research
Who we were really designing for.
Audience 2
Students preparing for JEE
- They need
- A clear plan, honest feedback and teachers they can ask anything.
- They worry
- Falling behind and being too shy to say so.
What we saw across the category
- Most coaching sites lead with toppers' photos and rank claims.
- Batch sizes, fees and timetables are hard to find.
- Very few explain how the teaching actually works.
Parents aren't buying ranks. They're buying the confidence that their child won't get lost in the crowd.
03Strategy
How might we make a small institute feel like the safest choice in Pune?
- 01Show the method
Explain small batches and doubt-solving before any claim.
- 02Sound like the teachers
Hand-drawn notes and plain words, not ad copy.
- 03One next step
Every page ends in a call, a WhatsApp or a visit.
Brand kit
Adventure IIT, in parts.
Logo, colours and type taken from the live site. Tap a colour to copy it.
Colour
Typography
Aa
Custom display font
Headings · custom font, shown in a stand-in
Adventure IIT · IIT-JEE coaching
Aa
Wix Madefor Text
Body text
Adventure IIT · IIT-JEE coaching
Interface
Enquire nowLearn moreCoachingadventureiit.com →
Adventure IITPune
Imagery
Voice
A coaching institute that sounds like its teachers, not like every other JEE class in Pune.
Inside the build
Three layers. One Adventure IIT.
- StructureStory-led home page built around parents' real questions
- System5 colours and Custom display font and Wix Madefor Text type, set once and reused on every page.
- Live siteadventureiit.com, built on Wix Studio in 5 weeks and tested on real phones.
05Design · key screens
Four screens that do the work.
5 weeks, week by week.
How a project like this runs. Your quote sets out the same plan, with dates.
W1W2W3W4W5
DiscoverGoals, audience, content plan
DesignWireframes, then full designs
BuildPages, CMS, speed and SEO
LaunchTesting, training, go live
Scroll inside the phone to explore the site
01
The brief
Parents comparing JEE classes in Pune saw the same promises everywhere. Adventure IIT teaches in small batches with IIT alumni, but the old site buried that under generic banners.
02
What we did
We led with the questions parents actually ask, wrote the page around the small-batch method, and set up Google Business Profile and local search so the institute shows up for coaching searches near Pune.
03
What we built
- Story-led home page built around parents' real questions
- Course and batch pages with clear next steps
- Enquiry form and WhatsApp on every page
- Google Business Profile and local SEO setup
- FAQ and structured data for AI search
04
The result
A site that explains the method in the first scroll and gives every visitor one clear next step: call, WhatsApp or visit.
Want one like it?
A site like Adventure IIT starts from ₹24,999.
Plus GST. Same services, same team, and a fixed quote in writing before anything starts.
- Website design & developmentFrom ₹24,999
- SEO & Google indexingQuoted
- Google Business Profile optimisationQuoted
- LLM SEO for AI searchQuoted
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